The fields of social media and social networking are far from new. In fact, the internet itself started simply as a way to connect individuals at research centers to share knowledge and ideas. But as a generation of quick-cut music videos, fast-paced action games, and unlimited text message plans moves to the forefront of industry, social outlets have quickly evolved to meet their ever changing needs. What does this mean for the art and design student trying to get ahead and make a name for themselves and how can we more effectively leverage these outlets to better ourselves in our crafts?
Leveraging social media has become an important part of making a name for yourself in the world of design. It has become increasingly obvious that our generation and especially the generations that will follow are going to expect and require this on the fly social communication and impromptu collaboration.
As the economy comes to a standstill, companies are looking for that personal connection they can make with their consumers to become more approachable. One of the fastest growing fields right now is that of social media consultants for corporations. We live in a time where our President tweets and blogs, and the entirety of bills on the floor can be read by anyone online.
In a recent presentation by University of Dundee Master of Design student Lauren Currie (@redjotter) and design writer Kate Andrews (@kateandrews), the point was raised that design educators need to recognize the importance of these tools if they are to stay relevant. Worth noting, Kate was not even physically in the room at the U of Dundee for the presentation, but phoned in via Skype. These ideas have been adopted by some programs already — last semester our entire class of sophomore Comm Design students at North Texas were required to keep a blog with works in progress — but as a whole, practice is far behind potential.
Indeed, it is looking more and more like the next generation will be made or broken by their ability to market themselves on the internet. Perhaps that moment is far off. While current interaction with the world through social media is certainly an advantage, it may not be a requirement until the generation growing up knowing nothing else comes into a position of power. But it is interesting to consider the notion to be successful in social media, you’re required to be a bit self-centered. Designers and artist have always been perceived by the lookers-on as self-absorbed, but what happens when this is a means to survival? How do you strike the balance of branding yourself and the social experience you have with your viewers/audience during this transitional period while still remaining approachable to those not comfortable with the medium?
Where do you see social media effecting your art and design work flow? What role do you see it playing in your future? Let us know what you think below.
Christapher McElheney is a sophomore student of Communication Design at the University of North Texas.
