
Jeff Elrod, Endgame
At its core, starting out on the computer is limited severely by hardware specifications. As files expand in size and complexity, performance may suffer. This may not be a problem with more advanced computers in the present, but it is something that shines through brilliantly in Elrod’s earlier work. The limitations of the digital aspect become especially visible in the pieces Pong and Great.
Jeff Elrod, Pong
Great on the other hand, quite literally draws parallels between physical communication and that of the computer. Digital and analog communications typically employ specialized mediums — the digital with its pixels and typefaces, and the analog with the personalized touch of the pen and the individual’s handwriting. Elrod chooses to translate the nimble, organic, and precise uncials of handwriting to the fat-palmed, mechanical, and constraint process of drawing digitally with the computer mouse. Again the essence of human contact with the machine is brought into the open and explored as he tries to communicate through a second layer of abstraction between his thoughts and his message. As such aggregation occurs, the abstraction of thought is made apparent as he struggles to make recognizable marks to communicate.
This speaks nothing of the second layer of all Elrod’s work, the conversion from digital back to the analog form of painting. With his projector, masking tape, and paint, Elrod faithfully executes his digital creations on the canvas. In doing so, only the similarities between the two substrates remain. There is a conscious limitation in the color palette which serves to both flatten the work and give a stark virtual z-axis with the use of contrast. Even in some of the later pieces that start to use textual elements and overlapping, the process of taking an idea that would normally serve to trick the eye into believing in the space and consciously flattening it with the brush calls attention to the trick. This calls into question the very idea of simulated space.
By placing two entirely opposite mediums together in the creative process, Jeff Elrod is able to bring out the most essential properties that are shared by the two. This marriage serves to further the viewers understanding of the inherent elements of each.